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By Marcelo Cavalcante
As of October 24, the automotive and light commercial vehicle sector sold 182,193 units. This figure represents a 5.32% increase compared to September and shows near stability, with a slight gain of 0.71% versus the same period last year.
Year-to-date sales have reached 1,989,631 units, marking a growth of just 3.04% compared to the same period in 2024. However, when compared to the pre-pandemic year of 2019, total sales are still down by 5.91%.
Dealerships have reported mixed results: André Scinocca, operator for Nissan Dahruj and BYD Dahruj, noted excellent performance in the first half of October, but a drop in traffic in the last week. Charles Scherer, Commercial Manager at Caoa Chery, said the month has been outstanding for the dealership, attributing much of the success to the Caoa Day event held in the first half of the month.
Current projections estimate total sales for October to reach between 253,000 and 259,000 units. If realized, these numbers would indicate year-over-year growth between 1.24% and 3.60%. The month might exceed expectations if automakers can meet the increased demand from rental car companies.
In the first 18 business days of October, retail sales accounted for 47% of transactions, while direct sales through manufacturers made up 53%.
Looking at the brand rankings, Fiat leads the market with 39,491 units sold, a 10.33% increase from the previous month. Direct sales represent 67% of Fiat’s monthly sales volume. So far this year, Fiat has moved 424,119 vehicles, growing 3.92% compared to last year.
Volkswagen comes in second, with 30,168 units sold and a 4% rise from September. Direct sales account for 60% of its volume. Year-to-date sales sit at 336,075 units, a 9.54% increase.
GM rounds out the top three, having sold 20,142 units—a 5.43% increase from September—of which 59% were through direct sales.
However, a new crisis in semiconductor supply may threaten domestic production for some automakers in the last two months of the year. This time, the problem isn’t due to COVID-19 or rising demand, but rather geopolitical tensions between China and the Netherlands. We’ll explore this topic further in another article.
A detailed ranking of model sales is already being prepared and will be published by the end of the day.
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