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– GAC, a newly arrived Chinese automaker in Brazil, will offer customer service and assistance through a partnership with Bosch.
– The collaboration focuses on ensuring excellence throughout the customer journey, with special attention to after-sales support.
Bosch Service Solutions, the service division of the Bosch Group, has established a strategic partnership to support customers of GAC—a Chinese automaker that recently began operations in the Brazilian market, offering a lineup of five vehicles (four electric and one hybrid). Under this partnership, Bosch will manage both customer service and roadside assistance, delivering these solutions in an integrated way. This initiative strengthens Bosch’s position at the heart of the automotive customer journey and advances GAC’s global commitment to superior service and after-sales experience for B2B partners and end customers.
“This promising project is a result of our consultative sales approach, applying our expertise in the automotive sector. Providing positive, transparent interactions through all customer channels is essential for building trust, reputation, and loyalty,” emphasizes Fernanda Strumendo, Marketing and Sales Director at Bosch Service Solutions.
This partnership began in the first half of 2025. Customer experience services include voice and chat support through GAC’s app and website, as well as social media channels, assisting both customers and authorized GAC dealerships with requests and specific inquiries.
“This partnership reflects our goal to be the best possible allies to our B2B partners and to foster strong relationships with our customers—delivering not only innovative and reliable vehicles, but also top-quality service throughout the entire journey, especially after the sale,” says Mario Furtado, After-Sales Manager at GAC Brasil. To achieve excellence in customer support, services will include clarifying commercial campaign information, routing customer requests to accredited dealerships, and liaising with internal GAC teams. The partnership also covers multi-channel complaint management—including support via ReclameAqui.
The roadside assistance service will provide nationwide coverage for tow truck and trailer services, battery recharges, tire replacement, and concierge services such as arranging taxis, hotels, and replacement rental cars.
Bosch’s strategy involves continuously training its customer service team and personalizing every stage of the consumer journey. “This approach allows us to deliver more effective service that is aligned with the expectations of our business partners,” adds Fernanda.
According to Furtado, this partnership is a key part of GAC Brasil’s strategy, embodying the company’s global philosophy as China’s sixth-largest automaker: “customers and service come first.”
For more information, visit Bosch Service Solutions.