Certainly! Here’s a rewritten and polished version of the content, maintaining the original meaning and details:
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Compre Sua Peça, founded and led by Iago Átila, is Brazil’s first autotech accelerated by 10X and is taking a significant strategic step in its growth and market consolidation journey. The company embarks on a new and important phase, marked by the evolution of its governance and the strengthening of its executive management with the appointment of Rogerio Santucci as CEO, a decision made by Iago Átila.
Santucci is an expert in growth and digital transformation, with experience at UOL, McAfee, Intel Security, Citibank, and Credicard, as well as serving as partner and leader of the Sales and Growth practice at the 10X Accelerator. He holds a degree in Statistics from Unicamp, an MBA from FGV, and has completed specializations at NYU.
Compre Sua Peça continues its exponential expansion with the mission to digitalize the automotive aftermarket through innovative technology and artificial intelligence. “The journey Compre Sua Peça has made so far is incredible. From identifying a pain point in the automotive parts market to creating a unique, efficient, and exclusive SaaS solutions portfolio for this sector, Iago Átila, the 10X Digital team, and our teams have built a disruptive company that pioneered the autotech sector. I join at a crucial moment to drive accelerated business growth. Our primary focus will be expanding the customer base through well-crafted sales strategies. The governance structure we have established reflects this phase, with experienced professionals possessing the necessary skills for this stage,” highlights the new CEO, Rogerio Santucci.
The executive also shared insights about his career: “Throughout my career, I have had the privilege of leading and participating in successful initiatives involving SaaS digital product creation and exponential growth. I bring proven growth results, always grounded in market analysis, solution positioning, and, most importantly, a commitment to our customers’ success.”
Regarding the automotive aftermarket, Santucci points out that “Brazil has one of the most diverse vehicle fleets in the world, with an average age of 11 years and a tendency to increase, creating a market estimated at US$ 60 billion by 2025, with over 400 million parts traded. Currently, networks of manufacturers, distributors, and auto parts stores have enormous growth potential but show low levels of digitalization. This growth should come from their digital positioning and presence in new channels.”
Committed to accelerating the digitalization of the entire automotive parts supply chain, Compre Sua Peça has developed an integrated ecosystem of solutions combining technology, efficiency, and scalability. “Our portfolio fills the sector’s digitalization gap end-to-end, offering SaaS solutions specifically designed for the automotive market. The company applies last-mile technologies, artificial intelligence, and automation to provide features such as ad formatting, creation of proprietary e-commerce platforms and marketplaces, integration with major national marketplaces (Mercado Livre, Shopee, OLX, among others), ERP connectivity, management of physical and digital inventories, as well as performance and pricing tools. All of this is available on a single, secure platform that centralizes management and ensures complete transparency in results,” emphasizes Santucci.
“Our governance structure reflects this phase, with professionals experienced and skilled for this purpose. We are very excited about the arrival of Rogerio as our new executive,” concludes Iago Átila, Founder and Head of Compre Sua Peça.
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