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Ford surpasses 38,000 vehicle sales in Brazil this year, with new Campinas dealership key to continued growth
Over the course of the year, Ford has already sold more than 38,000 vehicles in Brazil. The recent opening of Ford Caminho Campinas in October is expected to play a vital role in keeping these numbers on the rise.
While the overall automotive industry in Brazil recorded a modest increase of just over 3% in new car sales (compared to 2024), Ford’s results stand out: the iconic automaker reported a sales growth of more than 18%. By the end of September 2025, Ford reached over 38,000 registrations.
Located in the Campinas region, Ford Caminho Veículos, officially inaugurated in October, is set to help drive these positive results even further. According to Diego Baeto, Ford Caminho’s Commercial Director, “Our goal is to sell around 100 cars a month, with at least 60% of these being brand new vehicles. We want to help put more Fords in garages across the region, which has huge potential.”
Baeto attributes this impressive growth to two main factors: “The Ford Ranger has long been a favorite among Brazilians, but the newly redesigned Ford Territory has also exceeded expectations. Between August and September alone, 2,370 Territory SUVs were registered across Brazil, boosting Ford’s excellent performance so far in 2025,” he says.
Thanks to this strong performance, the mid-size SUV is now Ford’s second best-selling model in Brazil, just behind the Ranger. “Compared to July, Territory sales jumped by 34%. Year over year, the increase is 49%. With its 1.5 turbo Ecoboost engine delivering 169 horsepower, the vehicle combines quality and durability, leading to great results,” Baeto adds.
Ranger remains Ford’s top seller
From January through September 2025, the Ranger racked up 24,951 units sold. In September alone, 3,115 Rangers were registered—its best monthly result this year and 19% higher than in August. “Currently, the Ranger commands almost 26% of its segment’s market share in Brazil, making it a standout leader among pickup trucks,” concludes Baeto.
Located in Jardim Chapadão, Ford Caminho Campinas offers the full range of Ford’s latest models and provides test drives for vehicles such as the Ranger, Ranger Raptor, F-150, Bronco, Territory, and Maverick. The dealership also has dedicated teams for commercial sales, including the Ford Transit and Ford PRO lines.